ALC Chimney Service: From $0 to $700K in 16 Months With Local SEO

This is the case study that built Websza. Before Avi Ochoa applied his Local Authority System to ALC Chimney Service, the company had virtually no online presence, no organic traffic, and was entirely dependent on word-of-mouth referrals. Sixteen months later, ALC was generating 275 qualified leads per month and had crossed $700,000 in annual revenue — without spending a dollar on paid ads.

The Client: ALC Chimney Service

ALC Chimney Service is a home services company offering chimney cleaning, inspection, repair, and installation. Like most home service businesses, they relied almost entirely on referrals and had no real digital marketing strategy. Their website existed but wasn’t optimized for search, their Google Business Profile was incomplete, and they had no content targeting the searches their potential customers were making every day.

When Avi Ochoa began working with ALC, the company had strong technicians and excellent service — but the phone wasn’t ringing enough to grow. The goal was to change that entirely through organic search.

The Challenge

The Strategy: Websza’s Local Authority System

Avi applied the same three-part framework he now uses for every Websza client — but customized specifically for the chimney service niche and ALC’s target service area. Here’s exactly what was done:

Phase 1: Technical Foundation (Months 1–2)

Before any content or link work could begin, the website needed to be rebuilt as an SEO-ready asset. This included a complete technical audit and remediation: fixing crawl errors, implementing proper title tag and meta description structure, adding LocalBusiness schema markup, compressing images for faster load times, and ensuring full mobile responsiveness. The Google Business Profile was rebuilt from scratch — filled out completely, photos uploaded, service areas defined, and a review generation strategy put in place.

Phase 2: Content Authority (Months 2–10)

The content strategy was built around buyer intent keywords — searches that homeowners in ALC’s service area were actually making when they needed chimney service. This included service pages for every offering (cleaning, inspection, repair, caps, liners), city-specific landing pages for each area they served, and a library of informational content answering common homeowner questions. Every piece of content followed SEMrush-aligned standards: 1,500–2,500 words, proper H1→H2→H3 structure, FAQ sections targeting featured snippets, and internal linking throughout the site.

Within 90 days of the first content pieces going live, ALC began ranking on page one for several target keywords. Within six months, they were in the top 3 for their highest-priority terms.

Phase 3: Local Signals (Months 1–16, Ongoing)

Local SEO is never purely about the website. Citations — mentions of the business name, address, and phone number across directories — send critical trust signals to Google. Avi built consistent citations across 50+ directories, cleaned up existing inconsistencies, and established a steady review generation system that grew ALC’s Google review count from under 10 to well over 100. The combination of a complete GBP, strong review velocity, and consistent NAP citations pushed ALC into the Google Maps top 3 — where roughly 42% of all local clicks occur.

The Results

Over 16 months, ALC Chimney Service transformed from a referral-dependent local operation into a dominant player in their market — with a sustainable, compounding source of organic leads that continues to grow without ongoing ad spend.

Why This Works for Home Service Contractors

The reason ALC Chimney Service grew so fast is the same reason this strategy works for HVAC companies, plumbers, roofers, and electricians: homeowners search for these services at the exact moment they need them. Unlike e-commerce or B2B sales, there’s no long consideration cycle. Someone whose furnace breaks at midnight searches “HVAC repair near me” and calls the first result they trust. If that’s you, you win the job.

Local SEO puts you in front of buyers at the highest point of purchase intent — and the results compound over time. A well-ranked page doesn’t disappear when you stop paying for it. ALC’s investment in organic search continued to generate returns long after the initial campaign work was done.

Get the Same Results for Your Business

Whether you run an HVAC company in Miami, a roofing business in Dallas, or a plumbing operation in Los Angeles, the Local Authority System that built ALC Chimney Service’s success can work for you. It starts with understanding exactly where your website stands today.

Also see: Meet Avi Ochoa, Founder of Websza | Local SEO Services for Contractors | About Websza | Free SEO Audit