About Websza — Home Service SEO Agency Built for Contractors
Websza is a performance-driven home service SEO agency dedicated to one mission: helping HVAC companies, plumbers, roofers, electricians, and general contractors generate consistent, qualified leads through local search. We don’t work with every industry — we specialize exclusively in home services, which means every strategy we build is tested and refined specifically for the trades.
📍 Based in Austin, TX | Serving Home Service Contractors Across the United States | Founded by Avi Ochoa
Why Websza Exists
Most marketing agencies treat contractors like an afterthought — handing them cookie-cutter websites and generic blog posts that never bring in a single phone call. Avi Ochoa, a UT Austin graduate and former financial analyst, started Websza after seeing firsthand how many skilled tradespeople were losing business to competitors with inferior work but better Google rankings.
The proof is in the results. Avi’s SEO methodology helped ALC Chimney Service scale from zero to $700,000 in annual revenue within 16 months, generating over 275 qualified leads per month at peak. That same system now powers every campaign Websza runs for contractors nationwide. Read Avi’s full story →
What We Do
Websza offers a complete suite of digital marketing services built around one goal: getting your phone to ring with qualified local customers. Every service we provide is engineered to work together as a system — not as isolated tactics.
Local SEO
Dominate local search results for your city and trade. We optimize every on-page factor — from title tags and schema markup to content depth and internal linking — so Google sees you as the top authority in your area. Learn more →
Google Maps Optimization
The Google Maps pack captures 42% of all local clicks. We optimize your Google Business Profile with keyword-rich descriptions, photo strategies, review generation, and citation building to rank you in the top 3. Learn more →
Contractor Website Design
A slow, generic website kills conversions before they happen. We build fast-loading, mobile-first contractor websites designed to turn visitors into calls — with clear CTAs, trust signals, and SEO baked in from day one. Learn more →
Content Marketing
High-quality, trade-specific content that builds authority and attracts buyers — not just traffic. Every article we write targets real search intent from homeowners actively looking for your services. Learn more →
Free SEO Audit
Not sure why your website isn’t ranking? Our comprehensive SEO audit identifies every technical issue, content gap, and missed opportunity — with a clear action plan to fix it. Get your free audit →
City-Specific SEO
Specialized programs for the most competitive contractor markets: South Florida, Los Angeles, New York, Dallas, and Austin.
📊 Results That Speak for Themselves
ALC Chimney Service: $0 to $700,000 in annual revenue within 16 months. 275 qualified leads per month at peak. Achieved through local SEO, Google Maps optimization, and targeted content — no paid ads required.
Who We Serve
Websza works exclusively with home service contractors. If homeowners call you to fix, build, or maintain something in or around their home, we know how to get you found on Google.
- Chimney Service Companies
- General Contractors
- Home Remodelers
- Garage Door Specialists
Our Three-Part Local Authority System
Every Websza campaign is built on the same proven framework that generated 275 leads per month for ALC Chimney Service:
1. Technical Foundation
Fast load times, clean site architecture, mobile-first design, and structured data markup. Google can’t rank what it can’t crawl and understand.
2. Content Authority
Trade-specific content targeting real buyer searches, answering homeowner questions, and building topical authority that compounds over time.
3. Local Signals
Google Business Profile optimization, citation building, review generation, and local link acquisition — the signals Google uses to rank you above competitors in the Maps pack.
Ready to Get More Contractor Leads?
See exactly what’s holding your website back — and what it would take to rank on the first page of Google in your market.
Meet the Founder
Avi Ochoa — Founder & Home Service SEO Strategist
Avi is a UT Austin graduate in Financial Analysis who left a career in finance — including roles at Tesla and JP Morgan Chase — to build AI-powered marketing systems for home service businesses. His analytical background and deep understanding of data-driven growth allow him to apply a level of precision to SEO that most agencies simply can’t match.
Read Avi’s full story and see the results he’s achieved for clients →