🏆 ALC Chimney Service — The Flagship Result
Took ALC Chimney Service from zero online presence to a fully ranked, lead-generating machine. Built their complete digital foundation: website, local SEO, Google Business Profile, Google Guarantee, social media (Facebook + Instagram), daily content publishing, and Google update posts.
The result wasn’t just traffic — it was revenue. Consistent lead volume month after month, with systems that kept working without manual intervention. This was the proof-of-concept that shaped everything Websza does today.
$700K
Revenue in 16 Months
275/mo
Peak Lead Volume
150+/mo
Consistent Monthly Average
🚗 DNA Garage Door Repair — Connecticut
Built full local SEO system for dnagaragedoorrepair.com in a competitive Connecticut market. Website, local SEO, Google Business Profile, and lead generation infrastructure.
❄️ Airpro Austin — Doubled Revenue
Implemented a comprehensive SEO and lead generation strategy for Airpro Austin that doubled the business’s income. Full SEO buildout, Google optimization, and ongoing digital marketing execution.
✨ Advanced Local Cleaning — Page 1
Took Advanced Local Cleaning from invisible to Google Page 1 through targeted local SEO, Google Business Profile optimization, and consistent content execution.
🚪 LEV Garage Door
End-to-end digital build: website, local SEO, Google Business Profile setup, Google Guarantee qualification, Facebook and Instagram business profiles, and daily content strategy.
🏠 Brentwood Homecraft
Built the full digital presence for Brentwood Homecraft — SEO, website, social media presence — helping a home remodeling contractor compete and win in a crowded local market.
🔧 And Many More…
Garage door companies, chimney services, HVAC businesses, general contractors, home remodelers — across Texas, Connecticut, Florida, and beyond. Every engagement built from scratch with real results.
What I’m Building Now: AI Agents for Home Service Marketing
The future of contractor marketing isn’t more freelancers or bigger agencies — it’s intelligent systems that run continuously, respond instantly, and optimize automatically. I’m building an AI agent system using Claude that will automate the entire contractor marketing stack: SEO, content publishing, Google Business Profile management, review responses, social media, and lead tracking.
This isn’t a concept — it’s actively in development. The contractors who get in early will have a system working for them around the clock while their competitors are still manually posting to Google once a month.
Ship. Build. Scale.
The AI system automates:
✓ SEO content publishing
✓ GBP updates & posts
✓ Review monitoring
✓ Social media content
✓ Lead tracking & reporting
✓ Competitor monitoring
What I Do For Your Business
🔍 Local SEO Services
Complete local SEO systems — GBP optimization, city landing pages, technical SEO, content strategy, and citation building that moves you to page one and keeps you there.
📍 Google Maps Optimization
Own the Local Pack. Full GBP management including weekly posts, photo strategy, review acquisition systems, and the Q&A optimization that keeps you in the top 3.
🌐 Website Design
High-converting contractor websites built for speed, mobile performance, and lead generation — not just good looks. Every site is built to rank and built to convert.
📝 Content Marketing
Trade-specific and market-specific content that builds topical authority — blog posts, service pages, city landing pages, and FAQ content engineered to rank and convert.
📚 Read My Latest Lead Generation Guides
Ready to Work Together?
If you run an HVAC company, plumbing business, electrical contractor, roofing company, garage door service, chimney company, or any home service business — and you want to stop being invisible on Google — let’s talk. Start with a free audit. No fluff, no hard pitch. Just a clear look at where you are and what it takes to win.
Avi Ochoa
Home Service SEO Expert | AI Systems Builder | Founder of Websza
UT Austin • JP Morgan Chase • Tesla • Now: Building the future of contractor marketing
$700K
Revenue generated for one client in 16 months
275
Leads/month at peak — single client
10+
Home service businesses ranked on Google Page 1
I turned financial analysis and AI into the unfair advantage home service businesses never knew they needed.
I graduated from UT Austin with a degree in Financial Analysis. I moved through JP Morgan Chase and then Tesla — learning how data-driven systems create outsized results at scale. I spent years as a day trader, learning to read patterns, make high-probability bets, and cut losers fast. Then AI changed everything — and I saw the exact same pattern-recognition logic that made me a trader could be applied to local search algorithms.
I pivoted hard into AI integration systems and started applying that framework to the one industry where local search is literally life or death: home services. HVAC companies, plumbers, electricians, roofers, garage door repair, chimney services, home remodelers — these are businesses where being invisible online means phones don’t ring. And when phones don’t ring, families don’t eat.
I’ve traveled extensively, studied global business models, and built a methodology that combines financial precision, AI-powered automation, and deep local SEO execution into a system that consistently moves the needle for contractors. I’ve helped businesses go from Google’s nowhere to Google’s front page — and I’m now building an AI agent system to do it at scale.
The Career Path That Nobody Expects — But Makes Total Sense
🎓
UT Austin — Financial Analysis
Built the analytical foundation: pattern recognition, data modeling, and the discipline to separate signal from noise. Skills that transfer directly to SEO and algorithm interpretation.
🏦
JP Morgan Chase
Worked inside one of the world’s most data-intensive institutions. Learned how large organizations make decisions at scale — and how those frameworks apply to growth marketing.
⚡
Tesla
Saw firsthand how innovation-first companies outpace incumbents. Tesla’s mission-driven operational model permanently shaped how I think about business growth and marketing systems.
🤖
AI Integration + Contractor SEO
Left day trading when AI changed the game. Applied algorithmic thinking to local search. Now building AI agent systems that automate contractor marketing at a level no human team could match manually.
Real Businesses. Real Results. Real Numbers.
These aren’t case studies I made up for a portfolio. These are real home service businesses I worked with directly — building their SEO, their websites, their Google profiles, their social media, and their lead generation systems from the ground up.
🏆 ALC Chimney Service — The Flagship Result
Took ALC Chimney Service from zero online presence to a fully ranked, lead-generating machine. Built their complete digital foundation: website, local SEO, Google Business Profile, Google Guarantee, social media (Facebook + Instagram), daily content publishing, and Google update posts.
The result wasn’t just traffic — it was revenue. Consistent lead volume month after month, with systems that kept working without manual intervention. This was the proof-of-concept that shaped everything Websza does today.
$700K
Revenue in 16 Months
275/mo
Peak Lead Volume
150+/mo
Consistent Monthly Average
🚗 DNA Garage Door Repair — Connecticut
Built full local SEO system for dnagaragedoorrepair.com in a competitive Connecticut market. Website, local SEO, Google Business Profile, and lead generation infrastructure.
❄️ Airpro Austin — Doubled Revenue
Implemented a comprehensive SEO and lead generation strategy for Airpro Austin that doubled the business’s income. Full SEO buildout, Google optimization, and ongoing digital marketing execution.
✨ Advanced Local Cleaning — Page 1
Took Advanced Local Cleaning from invisible to Google Page 1 through targeted local SEO, Google Business Profile optimization, and consistent content execution.
🚪 LEV Garage Door
End-to-end digital build: website, local SEO, Google Business Profile setup, Google Guarantee qualification, Facebook and Instagram business profiles, and daily content strategy.
🏠 Brentwood Homecraft
Built the full digital presence for Brentwood Homecraft — SEO, website, social media presence — helping a home remodeling contractor compete and win in a crowded local market.
🔧 And Many More…
Garage door companies, chimney services, HVAC businesses, general contractors, home remodelers — across Texas, Connecticut, Florida, and beyond. Every engagement built from scratch with real results.
What I’m Building Now: AI Agents for Home Service Marketing
The future of contractor marketing isn’t more freelancers or bigger agencies — it’s intelligent systems that run continuously, respond instantly, and optimize automatically. I’m building an AI agent system using Claude that will automate the entire contractor marketing stack: SEO, content publishing, Google Business Profile management, review responses, social media, and lead tracking.
This isn’t a concept — it’s actively in development. The contractors who get in early will have a system working for them around the clock while their competitors are still manually posting to Google once a month.
Ship. Build. Scale.
The AI system automates:
✓ SEO content publishing
✓ GBP updates & posts
✓ Review monitoring
✓ Social media content
✓ Lead tracking & reporting
✓ Competitor monitoring
What I Do For Your Business
🔍 Local SEO Services
Complete local SEO systems — GBP optimization, city landing pages, technical SEO, content strategy, and citation building that moves you to page one and keeps you there.
📍 Google Maps Optimization
Own the Local Pack. Full GBP management including weekly posts, photo strategy, review acquisition systems, and the Q&A optimization that keeps you in the top 3.
🌐 Website Design
High-converting contractor websites built for speed, mobile performance, and lead generation — not just good looks. Every site is built to rank and built to convert.
📝 Content Marketing
Trade-specific and market-specific content that builds topical authority — blog posts, service pages, city landing pages, and FAQ content engineered to rank and convert.
📚 Read My Latest Lead Generation Guides
Ready to Work Together?
If you run an HVAC company, plumbing business, electrical contractor, roofing company, garage door service, chimney company, or any home service business — and you want to stop being invisible on Google — let’s talk. Start with a free audit. No fluff, no hard pitch. Just a clear look at where you are and what it takes to win.